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Research Articles
  • Marketing-mix Modification Analysis by Using Multidimensional Scaling: The Case of Indian Telecom Service Providers.
    ¹Arun Kumar, ¹Ritesh Ranjan, ²Deepali Singh
    ¹ Research Scholar, ²Professor ABV-IIITM, Gwalior (M.P.) - 474010 India
    [Full Article - PDF] page 1 - 14

  • Securing Web Services
    Ahmad Tasnim Siddiqui & Arun Kumar Singh
    Lecturer, Sherwood College of Professional Management, Lucknow
    [Full Article - PDF] page 15 - 19

  • Improved Weighted Clustering Algorithm for Mobile Ad Hoc Networks.
    Sudhakar Pandey, & Narendra Kumar Shukla
    J K Institute of Applied Physics and Technology, University of Allahabad, Allahabad
    [Full Article - PDF] page 20 - 25

  • Comparative And Competitive Advantages Of Globalised India As A Medical Tourism Destination.
    Pooshan Upadhyay
    Ex .Senior Faculty - Marketing, IBS-ICFAI Business School, Lucknow
    , India
    [Full Article - PDF] page 26 - 34
  • Innovations in Rural Financial Products and Services.
    Keertiman Sharma
    Assistant Professor, SRMS IBS, Lucknow
    [Full Article - PDF] page 35 - 37

  • Cluster-based DBMS Management Tool.
    Sharad Nigam & Sunil Kumar Singh
    Sherwood College of Professional Management Lucknow, India
    [Full Article - PDF]
    page 38- 42

  • Usability of Mobile Phones as Media in India.
    ¹Arjun Murti , ²Rajeev Shukla
    ¹ Research Scholar, Dept. of Management Studies, Maulana Azad National Institute of Technology (MANIT), Bhopal 462051-India.
    ² Professor, Shri Vashinav SM Institute of Technology and Science, Indore (M.P) – India.
    [Full Article - PDF] page 43 - 46

  • A Study of ATM Usage in Banks in Lucknow
    ¹Shariq Mohammed, ²Soofia Shariq
    ¹ I. I. S. E., Lucknow-22
    ² Mumtaz P. G. College, Lucknow
    [Full Article - .PDF] Page 47 - 53

  • Comparative Study of Institutional Economics of Rural Development Beyond Market Failure.
    ¹Mohd. Naseem, ² Vishal Jain & ³Kamlesh Shukla
    ¹Singhania University Rajasthan.
    ²College of Applied science, Management College, Ministry of higher education,Saltanate of Oman.
    ³A.K.S. Lucknow.

    [Full Article - .PDF] Page 54 - 58

  • Service Oriented Architecture (SOA): Transforming Point-of-Sale to Point-of-Service in Retail Business Management.
    Sanjeev Verma
    Research Scholar, Singhania University, Rajsthan
    [Full Article - PDF]
    Page 59- 65